Marketing Manager

Key Responsibilities

• Strategy & Campaign Management:

  Develop and implement marketing strategies, campaigns, and events to increase brand awareness and promote products or services.

• Market Research & Analysis:

  Conduct market research, identify target audiences, and analyze data and performance reports to inform marketing decisions.

• Content Creation:

  Write marketing copy, produce multimedia content, and manage web content using CMS platforms.

• Digital Marketing:

  Manage social media accounts, oversee email campaigns, and potentially assist with paid advertising efforts.

• Coordination & Execution:

  Coordinate promotional activities, manage timelines and assets for campaigns, and organize events.

• Reporting & Communication:

  Monitor campaign performance, track data analytics, and present findings to the management team.

Essential Skills

• Communication & Interpersonal Skills:

  Strong abilities in verbal and written communication, including copywriting.

• Digital Marketing Proficiency:

  Familiarity with digital marketing methods, SEO principles, and managing social media and email platforms.

• Creativity:

  Ability to devise new and relevant marketing ideas and create engaging content.

• Analytical & Strategic Thinking:

  Strong analytical skills to interpret data, assess performance, and develop strategic marketing plans.

• Commercial Awareness:

  Understanding of business goals, market trends, and pop culture to create relevant marketing campaigns.

• Technical Skills:

  Proficiency in MS Office, content management systems (CMS), and customer relationship management (CRM) systems.