Marketing Manager

We are Hiring Marketing Manager.

Location:- Kottayam

Food and Accommodation Provided

Functional Responsibilities

• Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.
• Supervise all marketing MTMs and motivate, manage and train the subordinates to close the target.
• Drive new customer acquisition in coordination with Marketing and Sales team.
• Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.
• Collect pre-purchase data, store footfall count, reasons for non conversion and ensure its timely update in the system.
• Ensure that the leads are assigned to different business development executives based on their location.
• Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.
• Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.
• Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.
• Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.
• Provide guidance and resolve queries of Marketing Executives and is responsible for their work movements.
• Visit high net worth customers to convince them to make purchases from Malabar.
• Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same.
• As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.