Marketing Manager

Promote Responsible Tourism Events:
Develop and implement marketing plans to promote responsible tourism-related events and activities curated by HIAL. Collaborate with local and international partners to create awareness and attract participants. Utilize digital marketing channels, social media, and content marketing to reach the target audience. Promote Institute Courses:
Create marketing campaigns to promote the various courses offered by the Himalayan Institute of Alternatives Ladakh. Develop course-specific marketing materials, including brochures, flyers, and digital content. Implement strategies to increase course enrollment and participation. Promote Conferences and Workshops:
Plan and execute marketing initiatives to promote conferences, workshops, and seminars held at the institute. Coordinate with speakers, sponsors, and participants to ensure successful event promotion. Manage event registration and attendee communication. Digital Marketing:
Implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns. Create and curate content that highlights the institute's mission and values. Monitor website traffic, engagement, and conversion rates to optimize digital marketing efforts. Resource Management:
Oversee resource allocation and cash flow management to maintain financial stability and ensure that the organization can meet its financial obligations and strategic goals. Content Creation:
Develop compelling and informative content, including blog posts, videos, and infographics, to engage the target audience. Ensure that content aligns with the institute's values and promotes sustainable practices. Collaboration:
Collaborate with the institute's teams, including academic, administrative, and event planning, to align marketing efforts with organizational goals. Foster relationships with local and regional stakeholders to enhance the institute's presence. Budget Management:
Create and manage marketing budgets, optimizing resource allocation for maximum impact. Monitor spending and provide regular reports