Marketing Manager

As a Targeted Marketing Strategies professional, you will be responsible for developing and implementing customized marketing plans for various service verticals such as food testing, soil analysis, water quality testing, and environmental testing. It is crucial to have a deep understanding of the unique customer segments within these verticals, including food manufacturers, agricultural businesses, environmental agencies, and individual landowners. Regulatory Compliance Awareness is a key aspect of this role. You will need to stay up to date with sector-specific regulations and standards, such as FSSAI for food and environmental protection laws for water and soil. It is essential to ensure that all marketing materials reflect regulatory compliance clearly, showcasing the laboratory's expertise and credibility in these areas. Stakeholder Relationship Management is another critical responsibility. You will be expected to build and nurture strong relationships with key stakeholders, including clients, industry partners, and regulatory authorities. This will help enhance trust and foster long-term collaboration for mutual benefit. Cross-Functional Collaboration is vital for success in this role. You will work closely with both marketing and technical teams to develop tailored solutions that meet client needs and align with current market trends. This collaboration will ensure the relevance and impact of promotional efforts, ultimately driving business growth and success.,