Marketing Manager

We are seeking an experienced and strategic Senior Marketing Manager to lead and execute comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue. This role requires a creative thinker, a data-driven mindset, and hands-on experience managing multi-channel campaigns.

• Develop and implement marketing strategies tailored to the Indian market, ensuring alignment with Soctrip's global objectives.
• Conduct market research to identify trends, customer preferences, and competitor activities to refine marketing initiatives.
• Localize Soctrips marketing campaigns to align with regional cultural and consumer behaviours.
• Build strong relationships with local media, travel influencers, and key industry partners.
• Lead digital marketing initiatives across SEO, SEM, social media, paid advertising, and email marketing to drive traffic and conversions.
• Manage partnerships with Google, Meta, and other key advertising platforms for performance marketing campaigns.
• Optimize marketing spend to achieve customer acquisition cost (CAC) targets and maximize return on ad spend (ROAS).
• Work closely with KOLs (Key Opinion Leaders), influencers, and brand ambassadors to enhance Soctrips brand presence in India.
• Develop local branding initiatives, sponsorships, and PR activities to increase brand recognition.
• Manage social media channels, ensuring high engagement and customer interaction.
• Drive Soctrip’s community-building efforts, fostering user-generated content and engagement in travel communities.
• Identify and onboard local affiliates, travel agencies, and business partners to drive bookings and revenue.
• Develop co-marketing initiatives with key partners such as airlines, hotels, and travel service providers.
• Collaborate with the Partner Relations team to enhance supplier marketing efforts and joint promotions.
• Work closely with the Product, Revenue Management, and Partner Relations teams to ensure marketing campaigns are aligned with Soctrip’s business objectives.
• Support the sales team with marketing materials and lead generation initiatives.
• Track and analyse key marketing metrics, making data-driven decisions to improve campaign performance.

Key Performance Indicators (KPIs)

• Brand Awareness: Growth in brand searches, media mentions, and social media engagement in India.
• Customer Acquisition: Increase in new user sign-ups and first-time bookings.
• Revenue Growth: Contribution of marketing efforts to overall GMV (Gross Merchandise Volume) in India.
• Marketing ROI: Optimization of marketing spend to achieve target ROAS and CAC.
• Community Engagement: Growth in user-generated content, online reviews, and influencer participation.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
• 5+ years of experience in marketing with at least 2 years in a managerial or leadership role.
• Proven track record in driving successful B2C/B2B marketing campaigns.
• Expertise in digital marketing, analytics tools (Google Analytics, HubSpot, etc.), and CRM systems.
• Strong leadership, project management, and organizational skills.
• Excellent communication and presentation skills.
• Experience working in a fast-paced, high-growth environment.