Marketing Manager - Thane

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsible to develop, implement and execute strategic marketing initiatives for the business for drive sales and customer experience and customer retention.

Responsibilities

Marketing Planning

• Prepare marketing & branding objectives - increase in brand awareness and lead generation

• Analyse market trends and recommend changes to marketing strategies based on consumer trends and activities of competitors. Come up with new out of the box ideas for marketing & branding campaigns, adjusting the marketing plan

• Prepare marketing plan including 360 degree marketing activities, sales promotions & creating a calendar of campaigns

• Develop marketing budgets in line with company guidelines

Lead Generation through digital

• Plan digital marketing campaigns, including organic website enquiries, SEO/SEM, display advertising for lead generation

• Identify and plan campaigns on other digital channels like re-marketing, intent marketing, programmatic, influencer mktg, community building

• Measure and report on the performance of all digital marketing campaigns.

• Use various analytical tools like Google Analytics etc. to monitor performance of various digital activities and generate insights and improve marketing strategy

• Track and maintain economical cost per enquiry, cost per qualified lead as also cost per converted order and use the insights to monitor spends and effectively use budgets or readjust spends and/or digital strategy

Marketing Communication

• Ensure execution of advertising campaigns, sales promotion activities from ideation to execution

• Create marketing & brand collaterals.

• Execute various BTL activities like participation in Trade Exhibitions, organise various meets / events w.r.t. Architects, dealers etc.

• Ensure content creation & engagement on various digital platforms including Social Media as per the marketing strategy. Creating, curating, and managing all published content (images, video and written).

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Ensure brand sanctity in all our communication

Management of internal & external stakeholders

• Collaborate with sales and corporate marketing to develop strategic and tactical campaigns and implement the same

• Build and ensure close relationship with various agencies and vendors

• Work closely with Procurement and Finance teams to close vendor negotiations, PO release and billing closure

Reporting & MIS

• Monitor & report the effectiveness of marketing campaigns against marketing plan and budget at various forums like MCM, review with MD etc.

• Benchmark results with the best in class

• Monitor and report competitor activities

• Utilise data for marketing campaigns, integrating the organisations databases and external data

Qualifications

• MBA in marketing

• 3 to 5 + years' experience in marketing

• Ability to multi-task

• Strong verbal, written, and organizational skills

Interested candidates share profile on priyanka.tembekar@aisglass.com