Marketing Manager - APAC

As a Marketing Manager at Tracxn, you will play a crucial role in enhancing brand visibility and generating high-quality leads across key customer segments. Your responsibilities will include executing targeted marketing campaigns, creating content, and managing customer marketing initiatives to strengthen the brand's presence. Key Responsibilities: - Execute marketing strategies such as customer success stories, expert interviews, webinars, and case studies. - Develop and manage content initiatives like league tables, awards, SEO benchmarking, and trend reports. - Manage testimonials collection in collaboration with relevant teams. - Create and maintain customer category pages and module pages. - Drive social media initiatives in alignment with brand objectives. - Implement experimental marketing initiatives including webinars, short-form video content, and newsletters. - Run category-specific campaigns for defined customer segments. - Analyze and optimize performance across email, social, and content platforms. - Align marketing efforts with lead generation and conversion goals. - Manage campaigns targeting lite users to enhance platform engagement. - Collaborate with internal teams to ensure message and goal alignment. - Coordinate with customers and external partners for content and endorsements. - Own planning, outreach, publishing, and performance analysis of marketing deliverables. Qualifications Required: - 3-9 years of experience in B2B, content, or digital marketing. - Strong skills in campaign execution and lead generation. - Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences. - Project management and multitasking capabilities. - Experience in cross-functional environments. At Tracxn, you can expect: - Meritocracy-driven, transparent culture with no office politics. - Opportunity to work with like-minded, intellectually curious professionals. - High-paced learning environment with continuous mentorship to help you achieve your peak potential. (Note: Shift timing for this role is APAC - 9 AM to 6 PM),