Marketing Manager – AI & Fashion-Tech Startup (Launch Stage)

About Us

Xapien Innovatus Private Limited is a Kochi-based fashion-tech startup building AI-powered Virtual Try-On and Fit Intelligence product that redefine how people experience fashion. Our mission is simple: deliver fashion that truly fits — digitally and intelligently.

About the Role

We’re looking for a Marketing Manager to lead the launch and growth of our Virtual Try-On product. You’ll drive market research, PR, customer outreach, and GTM strategy while ensuring our tech team stays focused and productive.

If you’re AI-savvy, data-driven, and can turn ideas into traction fast — this is your stage.

Key Responsibilities

• Plan & execute Go-To-Market (GTM) strategy for our product.
• Conduct market research, competitor analysis, and customer segmentation.
• Plan and execute PR campaigns and outreach to fashion retailers & media.
• Secure meetings with prospective clients (online & offline fashion).
• Use AI tools (ChatGPT, Jasper, Notion AI, etc.) to supercharge productivity.
• Oversee tech team productivity to ensure launch timelines.

What We’re Looking For

• 2–5 years’ experience in marketing, growth, or product strategy (startup/fashion-tech preferred).
• Strong grasp of AI-driven marketing tools and automation.
• Strategic thinker + hands-on executor.
• Excellent communicator with creative storytelling skills.

Perks

• Work directly with founders on a high-visibility product launch.
• End-to-end ownership of product marketing for an emerging global fashion-tech brand.
• A chance to be part of early launch team in a high-growth AI startup.

Location: Integrated Startup Complex, Kochi
Salary: ₹20,000–₹25,000/month

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Kalamassery, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person