Marketing Manager

Job Description

Key Responsibilities: Develop and execute marketing strategies to promote software products across digital, content, and event marketing channels. Collaborate with product and sales teams to align marketing initiatives with product roadmaps and go-to-market plans. Manage brand positioning and messaging , ensuring consistency across all touchpoints and campaigns. Analyze market trends, customer insights, and competitor activities to inform marketing tactics and product positioning. Oversee the creation of marketing materials , including website content, product collateral, case studies, and videos. Measure and report on campaign performance , optimizing strategies for improved ROI and brand engagement. Qualifications: Bachelor’s degree in Marketing, Business, Communications, IT or a related field. 2+ years of experience in B2B software or technology marketing. Proven ability to lead multi-channel marketing campaigns and build brand awareness. Strong analytical, communication, and project management skills. Job Type: Full-time Pay: ₹13,738.38 - ₹30,637.47 per month Benefits: Paid time off Schedule: Day shift Supplemental Pay: Commission pay Overtime pay Performance bonus Yearly bonus Application Question(s): What is your current Salary? Experience: Technical sales: 1 year (Preferred) B2B Marketing: 1 year (Preferred) Branding: 1 year (Preferred) Language: English (Preferred) Location: Ahmedabad, Gujarat (Required) Work Location: In person