Marketing Manager

Role & responsibilities

• Monthly Planning and Execution:

Develop monthly marketing plans aligned with business goals.

Coordinate implementation of marketing strategies across various channels

• Campaign Management:

Plan, execute, and monitor marketing campaigns to enhance brand awareness and drive sales.

Analyze campaign performance and optimize strategies as needed.

• BTL Activities Coordination:

Act as a single point of contact for below-the-line (BTL) marketing activities.

Coordinate BTL initiatives such as outdoor advertising and promotional events.

• Agency Coordination for Creative Designs:

Collaborate with creative agencies to develop compelling creatives.

Ensure timely delivery and adherence to brand guidelines.

• Vendor Coordination:

Manage relationships with marketing vendors and suppliers.

Obtain competitive quotes and negotiate contracts for marketing materials and services.

• Field and Store Visits:

Conduct field visits to assess marketing initiatives and gather customer feedback.

Visit retail stores to ensure marketing collateral and promotions are implemented effectively.

• In-Store Events:

Plan and organize in-store events to attract customers and enhance the shopping experience.

Coordinate logistics, promotions, and customer engagement activities.

• Special Days Planning:

Develop marketing campaigns around special occasions and festivals.

Create promotions and offers to capitalize on seasonal trends and customer preferences.

• Digital Marketing:

Oversee digital marketing strategies including SEO, SEM, social media, and email marketing.

Monitor digital metrics and optimize online campaigns for better ROI.

• Database Management:

Maintain and update customer databases for targeted marketing campaigns.

Segment customer data for personalized marketing communications.

Skills and Qualifications:

• Proven experience as a Marketing Manager or similar role in retail or financial services
• Strong understanding of marketing principles, strategies, and techniques.
• Excellent organizational and multitasking skills.
• Ability to manage budgets and deliver projects on time.
• Creative thinker with strong analytical abilities.
• Effective communication and interpersonal skills.