Marketing Manager

Role Overview: We are seeking an experienced and dynamic Marketing Manager to lead the marketing efforts of our dental hospital in Hyderabad. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract new patients, retain existing ones, and strengthen the hospital's brand presence in the market. The role requires a deep understanding of healthcare marketing, digital and traditional marketing channels, and excellent communication and leadership skills. Key Responsibilities: 1. Marketing Strategy & Planning: o Develop and implement comprehensive marketing strategies to increase patient volume and revenue. o Conduct market research to identify trends, opportunities, and competitive landscape. o Plan and execute integrated marketing campaigns across digital, social media, print, and other channels. 2. Brand Management: o Enhance brand visibility and reputation of the hospital through various marketing and PR activities. o Maintain consistency in hospital branding across all marketing materials and channels. 3. Digital Marketing: o Manage online marketing efforts, including SEO, SEM, social media, email marketing, and website management. o Analyze digital marketing metrics and optimize campaigns for better performance and ROI. 4. Patient Engagement & Retention: o Develop and implement patient engagement programs to enhance patient satisfaction and loyalty. o Collaborate with the patient care team to improve the overall patient experience. 5. Event Management: o Plan and organize community outreach programs, dental health camps, and other events to promote the hospitals services. o Coordinate with external agencies and partners for event planning and execution. 6. Partnerships & Collaboration: o Build and maintain relationships with local businesses, community organizations, and other healthcare providers for cross-promotional opportunities. o Work with insurance companies and other partners to create co-branded marketing initiatives. 7. Team Management: o Lead and mentor the marketing team to achieve departmental and organizational goals. o Coordinate with other departments to ensure seamless communication and execution of marketing strategies. 8. Budget Management: o Prepare and manage the marketing budget to maximize resource utilization. o Monitor expenditures and optimize cost-effectiveness of marketing activities. 9. Reporting & Analytics: o Track, measure, and report on the performance of marketing campaigns. o Provide insights and recommendations based on data analysis to improve marketing effectiveness. Qualifications & Skills: Education: Bachelors degree in Marketing, Business Administration, or a related field. Masters degree is a plus. Experience: 10+ years of marketing experience, with at least 5 years in a managerial role, preferably in the healthcare or dental industry. Skills: o Strong knowledge of digital marketing and social media platforms. o Excellent communication, presentation, and interpersonal skills. o Proven ability to lead, manage, and motivate a team. o Analytical mindset with proficiency in marketing analytics and tools. o Ability to work under pressure and meet tight deadlines. Why Join Us? Opportunity to be part of a leading dental hospital in Hyderabad. A dynamic and supportive work environment with opportunities for growth and development. Competitive salary and benefits package