Marketing

Role Overview: As an Assistant Vice President (AVP) of Marketing at the company located in Lower Parel, Mumbai, specializing in the insurance industry, particularly focusing on travel insurance, you will play a pivotal role in leading the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. With over 14 years of experience in marketing, preferably within the BFSI or insurance sector, you will bring a unique blend of strategic thinking, creativity, and industry knowledge to drive brand visibility and customer engagement through impactful marketing programs. Key Responsibilities: - Develop and manage 360-degree marketing campaigns across various channels such as digital, print, OOH, and BTL. - Align marketing plans with business objectives, product launches, and customer acquisition goals. - Collaborate with cross-functional teams to tailor campaigns to regional needs. - Define and refine the company's brand strategy, voice, and visual identity across different touchpoints. - Ensure brand consistency in messaging, tone, and visual representation. - Conduct regular brand audits to monitor brand health metrics. - Oversee PR strategy, manage media relationships, handle press releases and external communications. - Position the company and its leadership as thought leaders through various media opportunities. - Manage crisis communications and reputational risk in alignment with compliance and legal requirements. - Develop engaging content for campaigns, brochures, newsletters, and digital assets. - Craft executive messaging, internal communications, and corporate announcements. - Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution of marketing initiatives. Qualification Required: - Hold an MBA in Marketing, Communications, or a related field. - Possess over 14 years of marketing experience with at least 5 years in the insurance or BFSI sector. - Demonstrate a proven track record in leading multi-channel marketing campaigns and brand initiatives. - Have a strong understanding of PR, corporate communications, and media strategy. - Exhibit excellent written and verbal communication skills. - Ability to manage budgets, work with multiple external stakeholders, and leverage marketing analytics to drive campaign ROI. Additional Details: Omit this section as there are no additional details of the company mentioned in the job description.,