Marketing Head

7 - 12 years

35 - 60 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Head of Marketing

Experience:

Salary :

Preferred Notice Period

Shift

Opportunity Type:

Placement Type:

(*Note: This is a requirement for one of Uplers' Clients)

Must have skills required :

Digital Marketing, CRM, Brand Management

SuperK (One of Uplers' Clients) is Looking for:

Head of Marketing who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Role Overview Description

Head of Marketing

Marketing Team

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town Indiawithout compromising on value, quality, or trust. With 120+ stores, a growing E-Com presence, and deep customer love, were reimagining how India shops. Backed by marquee investors like Blume Ventures and XEED Ventures, we’re scaling fast—and marketing is at the heart of that journey
.

Role Overview

As Head of Marketing, you’ll lead the brand’s voice across every customer touchpoint—CRM, digital performance, offline activations, loyalty, and membership programs. You’ll own end-to-end marketing execution while building the strategy that drives acquisition, retention, and repeat purchases in small-town India. This is a high-impact leadership role reporting directly to the founders.

Key Responsibilities

  • Own and drive the marketing charter—from brand to performance, across online and offline.
  • Lead customer acquisition, engagement, and retention through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).
  • Build and scale our Membership & Loyalty Program—crafting compelling value props, offers, and repeat loops.
  • Design and implement local offline activations and campaigns tailored for Tier 3-5 consumers.
  • Manage marketing calendar across festive periods, product launches, store openings, and regional initiatives.
  • Work cross-functionally with product, supply chain, store ops, and analytics teams to amplify business impact.
  • Lead a small team of specialists and agency partners to deliver high-quality output at speed.
  • Own marketing budgets, performance metrics, and optimization of CAC/LTV.

What You’ll Need

  • 7–12 years of experience in retail, FMCG, consumer internet, or D2C.
  • Proven experience in multi-channel marketing—digital + offline + CRM.
  • Experience managing or scaling a loyalty/membership program is a strong plus.
  • Deep understanding of Tier 2–5 customer behavior and marketing localization.
  • Strong strategic thinking and execution ownership; data-driven and ROI-focused.
  • Ability to work in a fast-paced, founder-led environment and build from scratch.

Why SuperK

  • Be part of a brand that’s redefining grocery retail for Bharat.
  • Work directly with founders and leadership to drive business growth.
  • Build systems and campaigns that reach and impact millions of families in small towns.
  • Take end-to-end ownership of marketing with speed, autonomy, and purpose.

Apply now and help shape the voice, growth, and loyalty engine of one of India's most exciting retail brands.

How to apply for this opportunity:

Easy 3-Step Process:

1. Click On Apply! And Register or log in on our portal

2. Upload updated Resume & Complete the Screening Form

3. Increase your chances to get shortlisted & meet the client for the Interview!

About Our Client:

SuperK is a full-stack solution to empower small format retail stores in India. SuperK is re-branding existing small format retail stores and providing them with benefits of procurement, tech systems, intelligence and marketing at scale to create a chain of mini supermarkets.

About Uplers:

Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career.

(Note: There are many more opportunities apart from this on the portal.)

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

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