Marketing Expert - Gen-AI - SEO - Digital Marketing Specialist

Intermediate SEO Executive & Digital Marketer

Key Responsibilities

• AI-Driven Marketing & Content

• Leverage

  Generative AI, Video AI, and automation tools

  for content creation, keyword research, and marketing assets.
• Stay updated with AI-powered marketing trends and apply them to improve campaigns.
  
• Execute AI-led content strategies that align with market demand and user intent.
  

• SEO & Google Business Profile (GBP) Management

• Perform on-page and off-page SEO, keyword research, technical SEO audits, and link-building activities.
  
• Optimize and manage

  Google Business Profile

  for better visibility in local search.
• Monitor, report, and improve organic rankings and traffic with measurable KPIs.
  

• Strategic Digital Marketing Execution

• Analyze market demand and design

  clear, actionable strategies

  across SEO, social media, and content marketing.
• Create and manage campaigns on platforms like LinkedIn, Instagram, Twitter (X), and Facebook.
  
• Track performance, justify

  weightage of marketing efforts

  , and align activities with specific business goals.

• Content Strategy & Planning

• Develop and execute content calendars for blogs, social posts, newsletters, and videos.
  
• Ensure content is SEO-friendly, engaging, and tailored to target audiences.
  
• Collaborate with design, video, and copywriting teams to deliver high-quality assets.
  

• Continuous Learning & Adaptation

• Be a

  self-learner

  , adaptable to new AI and digital marketing tools.
• Continuously expand skill sets in

  SEO, PPC, SMM, Generative AI, and content marketing

  .
• Bring innovative ideas to improve results and stay competitive in the fast-changing AI-driven digital landscape.
  

Required Skills & Qualifications

• 24 years of hands-on experience in

  SEO and digital marketing

  .
• Proficiency with

  AI tools

  (e.g., ChatGPT, Jasper, Copy.ai, Synthesia, Pictory, Runway ML, etc.).
• Strong understanding of

  Google Analytics, Search Console, SEMrush/Ahrefs, and GBP optimisation

  .
• Knowledge of

  social media marketing strategies and content execution

  .
• Excellent analytical, reporting, and communication skills.
  
• Ability to

  justify ROI of marketing activities

  and align efforts with time-bound results.

What We Expect from You

• A

  growth mindset

  and passion for AI-driven marketing.
• Ability to work independently with accountability.
  
• Clear understanding of the role and acknowledgment of responsibilities.
  
• Proactive contribution to scaling brand visibility, traffic, and lead generation.