Marketing Executive

We are seeking a proactive and creative Marketing Executive to join our team in the fire safety industry. The candidate will play a key role in promoting our fire protection systems, expanding brand presence, generating leads, and supporting business growth through various online and offline marketing strategies.

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Key Responsibilities:

Develop and implement marketing campaigns to promote fire safety products and services such as fire extinguishers, hydrant systems, fire alarms, and annual maintenance contracts (AMC).

Conduct market research to identify potential customers and emerging industry trends.

Create marketing content including brochures, banners, social media posts, and email campaigns.

Manage digital marketing activities – SEO, Google Ads, social media (Facebook, LinkedIn), and email marketing.

Organize and participate in exhibitions, trade shows, and client presentations.

Maintain and update company website and social media pages with relevant content.

Generate leads and coordinate with the sales team for conversion.

Build and maintain relationships with contractors, builders, facility managers, and consultants.

Analyze marketing performance and prepare reports on campaign effectiveness and ROI.

Ensure all promotional materials and communications are aligned with industry standards and company branding.

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Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field.

1–3 years of experience in marketing (experience in fire safety, construction, or B2B sector is an advantage).

Strong written and verbal communication skills in English, Hindi, and Bengali.

Proficiency in digital marketing tools, Canva, MS Office, and CRM platforms.

Creative thinking with excellent content creation and presentation skills.

Ability to work independently and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Language:

• English (Required)

Work Location: In person