Marketing Executive

Key Responsibilities

• Campaign Development: Create and execute marketing strategies and campaigns across digital, social media, email, and traditional channels.
• Content Creation: Produce engaging and grammatically correct marketing materials, including website copy, social media posts, and promotional collateral.
• Market Research: Conduct research to identify target audiences, understand consumer needs and trends, and analyze competitor activities.
• Performance Analysis: Monitor, track, and analyze marketing campaign performance using analytics tools and key performance indicators (KPIs) to optimize strategies.
• Collaboration: Work closely with designers, content writers, sales teams, and external partners to align marketing efforts and achieve business goals.
• Event Management: Organize and coordinate promotional events, trade shows, and product launches to increase brand visibility and generate leads.
• Digital Marketing: Manage social media accounts, conduct pay-per-click (PPC) campaigns, and assist with website maintenance and search engine optimization (SEO).
• Brand Management: Ensure that all marketing materials and communications are consistent with the company's brand messaging and guidelines.
• Stakeholder Relations: Maintain positive relationships with media outlets, agencies, and other business partners.

Required Skills

• Communication Skills: Excellent verbal, written, and presentation skills.
• Strategic Thinking: Ability to develop innovative and efficient marketing strategies.
• Analytical Skills: Strong data analysis and reporting skills to measure campaign effectiveness.
• Digital Proficiency: Familiarity with digital marketing platforms, social media, and content management systems.
• Organizational Skills: Ability to manage multiple projects and meet deadlines.
• Creativity: Ability to generate innovative ideas for campaigns and content.
• Commercial Awareness: Understanding of market dynamics and business goals.
• Attention to Detail: Thoroughness in all aspects of campaign planning and execution.

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Language:

• English (Preferred)

Work Location: In person