Marketing Executive

Roles of a Marketing Executive

• Lead Generator – Identify and generate quality leads for tractor sales.
• Brand Promoter – Promote Mahindra Tractors, implements, and services in the assigned territory.
• Market Analyst – Understand local farming trends, competitors, and customer needs.
• Customer Connector – Act as a link between farmers, rural markets, and the dealership.
• Event Coordinator – Plan and execute field activities, demos, and campaigns to boost visibility.

Responsibilities of a Marketing Executive1. Market Development

• Conduct village surveys to identify potential tractor buyers.
• Promote dealership offerings in nearby villages through campaigns.
• Identify and onboard new influencers (progressive farmers, contractors, village heads).

2. Sales Support

• Generate leads and hand them over to the sales team for conversion.
• Support sales executives during customer interactions, demos, and negotiations.
• Promote tractor attachments, implements, and accessories.

3. Marketing Activities

• Plan and execute roadshows, tractor demonstrations, van campaigns, and farmer meets.
• Distribute brochures, pamphlets, and product information in rural areas.
• Assist in digital marketing (WhatsApp groups, Facebook pages, farmer groups).

4. Customer Relationship

• Maintain regular contact with farmers, contractors, and opinion leaders.
• Follow up with potential customers until conversion.
• Maintain a record of inquiries and customer touchpoints.

5. Reporting & Coordination

• Maintain daily activity report (DAR) and submit to the Marketing Manager / GM.
• Share competitor activity updates (pricing, schemes, local promotions).
• Coordinate with the CRO for customer engagement activities.

Job Type: Full-time

Pay: From ₹10,000.00 per month

Ability to commute/relocate:

• Vandavasi, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• We are looking for immediate joiners, how early you can able to join with us?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Willingness to travel:

• 100% (Required)

Work Location: In person