Marketing Executive

Role Overview: As a Marketing Executive in the logistics industry, your main responsibility will be to support the marketing department in executing marketing strategies and campaigns to promote the company's services and enhance its market presence. Your role will involve a mix of content creation, campaign management, market research, and collaboration with internal and external stakeholders. Key Responsibilities: - Assist in planning and executing marketing campaigns across various channels, including digital marketing, email marketing, social media, and traditional advertising. - Monitor and report on campaign performance, providing insights and recommendations for optimization. - Create engaging and relevant content for marketing materials, including blog posts, social media updates, email newsletters, brochures, and presentations. - Manage the company's social media profiles, including content scheduling, posting, and community engagement. - Conduct market research to identify industry trends, customer needs, and competitive landscape. - Assist in developing and implementing lead generation strategies to attract potential clients and drive sales. - Assist in planning and organizing company events, trade shows, conferences, and webinars. - Support search engine optimization (SEO) and search engine marketing (SEM) efforts to improve online visibility and website traffic. - Track and analyze marketing metrics, including website traffic, social media engagement, email campaign performance, and lead conversion rates. - Ensure consistency in brand messaging and visual identity across all marketing channels and materials. - Work closely with other departments, including sales, operations, and customer service, to ensure alignment and support for marketing initiatives. Qualifications Required: - Bachelor's degree preferred - 1 year of experience in marketing preferred - Proficiency in English, Hindi, and Marathi preferred (Note: Additional details of the company were not provided in the job description),