Marketing Executive

CONTACT NO-96502 64541

Job Summary

The Marketing Executive Oncology will be responsible for promoting oncology services, developing referral networks, increasing patient footfall, and building strong relationships with doctors, clinics, corporates, and community stakeholders. The role focuses on ethical healthcare marketing aligned with hospital policies.

Key Responsibilities

• Promote oncology services (Medical, Surgical & Radiation Oncology) to referring doctors, clinics, diagnostic centers, and hospitals
  
• Develop and maintain strong relationships with oncologists, physicians, surgeons, and healthcare professionals
  
• Generate patient referrals and support growth of oncology OPD/IPD
  
• Conduct regular field visits to doctors, hospitals, nursing homes, and corporates
  
• Organize and coordinate health camps, CME programs, awareness programs, and cancer screening camps
  
• Coordinate with internal clinical teams for smooth patient handling and conversion
  
• Support branding activities, hospital events, and promotional campaigns
  
• Collect market intelligence on competitor hospitals, services, and pricing
  
• Prepare daily visit reports, referral tracking, and performance reports
  
• Ensure compliance with hospital ethics and healthcare marketing guidelines
  

Qualifications & Skills

• Graduate/Post Graduate in Marketing, Business Administration, or Life Sciences (preferred)
  
• Experience: 13 years in hospital or healthcare marketing (oncology exposure preferred)
  
• Good communication and interpersonal skills
  
• Strong networking and relationship-building ability
  
• Willingness to travel extensively in assigned territory
  
• Knowledge of oncology services and referral processes is an added advantage
  

Key Competencies

• Patient-centric approach
  
• Result-oriented and target driven
  
• Professional conduct and ethical marketing
  
• Time management and reporting skills
  

Preferred Background

• Experience in cancer hospitals, multi-specialty hospitals, or diagnostic centers
  
• Existing referral network in oncology or related specialties