Marketing Executive

About Us

About Nexilis
Nexilis is a fast-growing technology company specializing in AI-powered video analytics solutions for sectors such as Smart Cities, Intelligent Traffic Management (ANPR, speed and signal enforcement), and industrial automation. Our advanced video intelligence platforms combine edge AI, real-time processing, and scalable deployment capabilities to deliver meaningful insights that enhance safety, efficiency, and decision-making across industries.

Job Title: Marketing Executive

Job Summary

We are seeking a results-driven and process-oriented Marketing Executive with 2–4 years of experience in B2B lead generation, CRM management, and sales pipeline development. The ideal candidate will play a key role in building and nurturing a strong lead funnel for our AI-based video analytics products and solutions (ANPR, intelligent traffic systems, industrial video intelligence, etc.). You will work closely with sales, digital, and content teams to attract, qualify, and track high-quality leads across multiple channels.

Key Responsibilities

• Lead Generation & Prospecting
• Identify and qualify potential B2B clients through market research, LinkedIn, events, email campaigns, and inbound sources
• Build and maintain a database of target accounts across industries such as Smart Cities, Manufacturing, Traffic Enforcement, Logistics, and Retail
• CRM & Pipeline Management
• Manage, update, and maintain lead information and sales activities in the CRM system (e.g., HubSpot, Zoho, Salesforce)
• Create and optimize workflows for lead tracking, follow-ups, and nurturing
• Monitor the lead funnel and provide weekly reports on MQLs, SQLs, conversions, and pipeline health
• Campaign Support & Coordination
• Collaborate with the digital marketing team on targeted campaigns to drive engagement and lead capture
• Assist in the creation of email templates, landing pages, and outreach sequences
• Coordinate with sales and product teams to ensure qualified leads are followed up on promptly
• Analytics & Reporting
• Generate dashboards and campaign performance reports to measure ROI and recommend improvements
• Track KPIs such as lead-to-demo ratio, cost per lead, and channel performance

Required Skills & Qualifications

• 2–4 years of experience in B2B marketing, demand generation, or CRM operations
• Hands-on experience with CRM tools like HubSpot, Zoho, Salesforce, or equivalent
• Strong analytical and communication skills
• Familiarity with digital marketing channels (LinkedIn, email automation, lead magnets, paid ads)
• Ability to work cross-functionally with sales, product, and digital teams
• Experience in technology, SaaS, or AI/analytics domain is a strong plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have

• Exposure to video analytics, surveillance, or edge AI tech
• Working knowledge of tools like Google Analytics, LinkedIn Sales Navigator, or outreach automation platforms

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• CRM tools like HubSpot, Zoho, Salesforce: 2 years (Preferred)
• Exp in SaaS, or AI/analytics domain is a strong plus: 2 years (Preferred)
• B2B marketing, demand generation, or CRM operations: 2 years (Required)

Work Location: In person