Marketing Executive

Job Title:

Company:

1. Branding & Awareness

• Develop and strengthen the companys brand identity (logo, tagline, digital profile).
  
• Manage and enhance online presence across Google Business, LinkedIn, Instagram, and Facebook.
  
• Design marketing materials such as brochures, catalogs, and promotional videos.
  
• Represent the company at trade shows, exhibitions, and industry events.
  

2. Lead Generation & Sales Support

• Identify potential clients (builders, contractors, fabricators, industrial buyers).
  
• Generate inquiries through calls, WhatsApp, and email marketing.
  
• Convert leads into sales through consistent follow-ups.
  
• Maintain CRM records and client databases for pipeline management.
  

3. Market Research & Intelligence

• Monitor competitor products, pricing, and promotional strategies.
  
• Identify new project opportunities and market segments.
  
• Analyze demand trends for steel, cement, and allied materials.
  
• Gather client and dealer feedback to improve offerings.
  

4. Digital & Social Media Marketing

• Manage and update the company website regularly.
  
• Plan and execute Google Ads/Facebook Ads campaigns.
  
• Create SEO-driven content, case studies, and testimonials.
  
• Handle and respond to online customer inquiries promptly.
  

5. Relationship Building & Networking

• Build and maintain strong client relationships for repeat business.
  
• Network with contractors, architects, and real estate developers.
  
• Liaise with suppliers and mills to share offers and updates.
  
• Coordinate with logistics and transport teams for seamless deliveries.
  

6. Strategic Growth & Business Development

• Identify new regions/districts for expansion.
  
• Recruit and manage local sales agents or dealer networks.
  
• Plan promotional activities and festive campaigns.
  
• Monitor key performance metrics (sales targets, conversion rates).
  

7. Value-Added Services

• Prepare quotations and pricing sheets.
  
• Negotiate rates and contracts for bulk orders.
  
• Provide technical guidance on steel grades, sizes, and applications.
  
• Support after-sales processes including delivery follow-ups and documentation.
  

Desired Candidate Profile

• Strong understanding of construction and industrial materials.
  
• Excellent communication, negotiation, and relationship management skills.
  
• Ability to handle digital marketing and B2B sales activities independently.
  
• Familiarity with CRM tools and digital campaign analytics.
  

Key Skills

• Market Research & Analysis
  
• Brand & Product Promotion
  
• Digital Marketing (SEO, SEM, Social Media)
  
• Lead Generation & CRM Management
  
• Dealer & Channel Management
  
• Event / Exhibition Coordination
  
• Negotiation & Client Retention
  
• Strategic Planning & Data Analysis
  

Compensation & Benefits

• Salary:

  15,000 20,000 per month

• Allowances:

  Fuel + Mobile Recharge

• Commission:

  100 per tonne sold

Alternate Job Titles

• Marketing & Business Development Executive
  
• Sales & Marketing Coordinator
  
• Digital Marketing & Lead Generation Specialist
  
• Market Research & Client Relations Executive
  
• Brand & Communications Associate