Marketing Executive (Manufacturing)

As a Marketing Executive, you will be responsible for developing and implementing marketing campaigns across various digital and traditional channels. Your primary focus will be on enhancing brand awareness, driving engagement both online and offline, and generating leads to support the business growth. You will play a crucial role in creating, editing, and managing content for websites, social media, email, and print materials. Additionally, you will conduct market research to identify trends, competitor activities, and customer preferences. Monitoring campaign performance and providing detailed analytical reports with actionable insights will be a key part of your responsibilities. You will also be in charge of managing the company's social media presence, coordinating with designers, agencies, and vendors to ensure brand consistency, and assisting in organizing promotional events, product launches, and trade shows. Furthermore, maintaining and updating the marketing database, CRM systems, and mailing lists will be essential tasks, along with supporting the sales team with marketing materials and lead generation initiatives. To excel in this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or a related field. While 1-3 years of experience in a marketing role is preferred, familiarity with digital marketing tools such as Google Analytics, Meta Ads Manager, and SEO tools is necessary. Proficiency in Microsoft Office and basic graphic tools like Canva, with knowledge of Adobe Suite as a plus, will be beneficial. Strong written and verbal communication skills, a creative mindset with excellent attention to detail, and the ability to multitask, meet deadlines, and work effectively both independently and in a team are essential requirements. Desirable skills for this position include experience in email marketing platforms like Mailchimp and HubSpot, knowledge of SEO/SEM and content marketing strategies, an understanding of branding and consumer psychology, and exposure to video marketing or influencer marketing. This is a full-time job opportunity with the benefit of cell phone reimbursement. Prior experience in B2B sales executive roles, client handling, lead generation, and fluency in English are required qualifications. The work location for this position is in person.,