0 years

2 - 3 Lacs

Posted:3 days ago| Platform: GlassDoor logo

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Job Type

Full Time

Job Description

Job Title: Marketing Executive – ATL / BTL / Field Marketing

Job Summary:
We are seeking a proactive Marketing Executive to manage ATL, BTL, and field marketing initiatives. The role focuses on on-ground execution, market activation, and coordination with sales and vendors.

Key Responsibilities:

  • Plan and execute ATL activities including print media and outdoor branding
  • Implement BTL initiatives such as in-store promotions, activations, and events
  • Conduct field marketing activities including market visits and retailer engagement
  • Manage promotional materials like flex, banners, posters, and danglers
  • Coordinate with vendors, printers, and agencies
  • Support sales teams with visibility and lead generation initiatives
  • Prepare activity and execution reports

Preferred Candidate Profile:

  • FMCG experience highly preferred
  • Strong understanding of retail & on-ground marketing
  • Good communication and coordination skills
  • Willingness to travel for field work

Education:
Graduate / MBA (Marketing preferred)

Interested candidates can apply at:
hrd@kamna.org | 92664 13037

Job Type: Full-time

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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