Marketing Executive

About HECS

Environmental Engineering, Consulting, and Laboratory Services

• NABL-accredited Laboratory Testing

  (Water, Wastewater, Air, Soil, Food, Noise, Ambient, etc.)

• Environmental Consulting & Compliance (EIA, EC, SPCB/MoEF&CC, Statutory)

• Water/Wastewater Treatment (WTP/STP/ETP) Design & Operation

• Infrastructure & Sustainability Advisory

HECS serves diverse industries manufacturing, pharma, food, construction, healthcare, energy, and public sector — providing technical excellence and end-to-end environmental compliance solutions.

Role Objective

sales, marketing, and client engagement activities

Key Responsibilities

1. Business Development & Marketing

• Identify and develop new business opportunities for

  Laboratory, Consultancy, and WTP/STP projects

  across India.
• Promote HECS’s full portfolio of services to industrial, corporate, and government clients.
  
• Prepare and present

  technical-commercial proposals

  , quotations, and marketing presentations.
• Participate in

  empanelments, tenders, and rate contracts

  with PSUs, industries, and government bodies.
• Achieve assigned

  monthly, quarterly, and annual targets

  .
• Coordinate with

  Zonal Marketing Teams

  and ensure uniform business strategy implementation.

2. Client Engagement & Coordination

• Develop and maintain strong

  client relationships

  for repeat and referral business.
• Coordinate with

  operations, technical, and laboratory teams

  for timely service delivery.
• Manage client communication, sampling schedules, report delivery, and feedback collection.
  
• Maintain and update

  CRM database (leads, follow-ups, closures, renewals)

  .
• Ensure

  post-sales service, AMC renewals

  , and customer satisfaction.

3. CRM, MIS & Zonal Coordination

• Manage

  CRM tools and lead trackers

  to maintain updated business pipelines.
• Generate weekly/monthly MIS reports on

  enquiries, conversions, and revenue

  .
• Collaborate with

  Zonal Marketing Executives

  to plan field visits, exhibitions, and campaigns.
• Report to the Marketing Head with performance metrics, client status, and upcoming opportunities.
  

4. Market Intelligence & Strategy

• Monitor

  competitor activities, industry trends, and client demands

  .
• Suggest improvements in pricing strategy, service offerings, and promotional plans.
  
• Support in planning

  digital marketing, seminars, exhibitions, and regional awareness programs

  .
• Ensure all marketing materials are

  brand-compliant and technically updated

  .

5. Compliance & Knowledge

• Maintain awareness of

  environmental regulations

  (CPCB, SPCB, MoEF&CC, BIS, FSSAI).
• Educate clients on HECS’s compliance-based testing and consulting advantages.
  
• Represent HECS at

  industry meetings, trade fairs, and environmental conferences

  .

Qualifications & Experience

Education:

• MBA / PGDM in Marketing preferred.
  

• Experience:

• 1–10 years in

  Marketing / Business Development

  /

  Marketing Coordinator

  of Laboratory, Water/Wastewater, Environmental Consulting, or related industries.
• Experience in CRM, field sales, or technical marketing will be an advantage.
  

Key Skills & Competencies

• Strong knowledge of

  environmental testing, consultancy, and compliance services

  .
• Proficiency in

  MS Office, CRM tools (Zoho / HubSpot / etc.), and digital marketing basics

  .
• Excellent

  communication, presentation, and negotiation

  skills.
• Strong

  client relationship management

  and networking abilities.
• Target-driven, analytical, and capable of independent field operations.
  
• Willingness to travel across

  zones (South / West / North / East)

  as per business needs.

Performance Metrics

• Lead generation & conversion ratio
  
• Revenue growth vs. assigned targets
  
• Client satisfaction & retention rate
  
• CRM data accuracy & reporting quality
  
• Cross-division coordination effectiveness
  

Compensation & Benefits

• Salary:

  Best in Industry (based on experience & performance)

• Continuous training and professional development in environmental services marketing