Marketing Executive

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

1. Email campaign management

• Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Develop engaging email content and CTAs aligned with brand tone and marketing objectives.
• A/B test subject lines, content, layouts, and send times to optimize performance.

2. Audience Segmentation

• Segment email lists based on user behavior, demographics, and lifecycle stages.
• Implement personalized messaging strategies to improve open and click-through rates.
• Maintain updated and clean subscriber lists to ensure high deliverability.

3. Analytics and Reporting

• Track and analyze key metrics such as open rate, CTR, conversion rate, unsubscribe rate, revenue from email, etc.
• Prepare weekly/monthly reports and propose data-driven improvements.
• Identify trends and opportunities to enhance performance.

4. Tools & Platform Management

• Manage email marketing platforms (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, etc.).
• Integrate email tools with CRM, website forms, landing pages, and e-commerce platforms.
• Troubleshoot technical issues related to campaign execution.

5. Strategy & Optimization

• Develop email marketing strategies to increase retention, engagement, and conversions.
• Conduct competitor research and stay updated with email marketing trends.
• Suggest new ideas to improve subscriber engagement and campaign effectiveness.
  

Qualifications

• Bachelor's degree in marketing or related field
• Strong analytical, communication, time-management and creativity skills