Marketing Executive

Key Responsibilities:

• Drive marketing and promotional activities for Technoscope. The role involves B2B marketing, digital marketing, branding, lead generation and coordination with the sales / presales / management teams to support business growth.
• Plan, execute and monitor marketing & promotional activities for company products, solutions and services in IT, telecom and electronics domains.
• Handle digital marketing:
• Manage company presence on LinkedIn, Instagram, Facebook and other platforms
• Plan and execute paid / organic campaigns to generate qualified leads
• Coordinate website content updates, SEO basics, blogs, case studies etc.
• Create marketing content & collaterals:
• Company presentations, product brochures, solution briefs
• Emailers, event invitations, success stories, client case studies
• Short video scripts / storyboards for corporate & project videos
• Plan and support events & promotional activities:
• Tech shows, OEM events, customer seminars, workshops, webinars
• Coordinate with vendors, OEM partners and internal teams for branding material
• Work closely with sales & presales
• Understand solution offerings (data center, smart city, ELV, GPU compute, IT & telecom etc.)
• Prepare customized client-specific presentations & marketing kits
• Support lead nurturing campaigns and sales follow-ups through marketing activities
• Manage brand identity:
• Ensure consistency in logo usage, taglines, templates and tone of communication
• Improve online reputation, testimonials, project highlight posts etc.
• Track & report marketing performance
• Maintain dashboards for campaigns, leads generated and engagement
• Suggest improvements based on data and feedback

Desired Candidate Profile:

• Experience: 3 - 5 years of marketing experience in IT / Telecom / Electronics / System Integration companies (preferred B2B environment).
• Education: MBA / PGDM in Marketing preferred (not mandatory if experience is strong).
• Good understanding of at least some of these domains: IT infrastructure, networking, data centers, cloud, security, ELV, CCTV, PA systems, telecom, electronics products.
• Strong skills in:
• Content writing (English) for posts, brochures, mailers & presentations
• MS PowerPoint, Word, Excel
• Basic design tools (e.g., Canva / Photoshop / CorelDRAW).
• Experience in handling LinkedIn and other social media pages for company branding lead generation.
• Comfortable coordinating with internal technical teams, OEM partners and customers.
• Excellent communication, presentation and interpersonal skills.
• Self-driven, creative, organized and able to handle multiple tasks & deadlines.