Marketing Executive

Role & responsibilities

Strategy & Planning

• Develop and execute a comprehensive marketing strategy for D4 aligned with sales and business objectives.
• Define and manage the marketing budget, ensuring optimal allocation across channels.
• Establish quarterly/annual marketing OKRs (brand visibility, leads generated, partnerships).
• Build D4s positioning as a thought leader in Manufacturing 5.0.

Marketing Execution

• Own digital marketing campaigns (LinkedIn, email, SEO) with focus on lead generation.
• Create and manage marketing collateral (brochures, pitch decks, videos, demos).
• Drive marketing automation (HubSpot) for lead nurturing.

Sales Enablement & Business Development

• Support the sales team with outreach campaigns, prospect research, and proposal materials.
• Collaborate on Account-Based Marketing (ABM) strategies for enterprise clients.
• Generate qualified leads via LinkedIn Sales Navigator, Apollo/ZoomInfo, and outbound campaigns.

Brand Building & Events

• Represent D4 at conferences, expos, and webinars (IMTEX, LogiMAT, PharmaTech, ET Supply Chain Summit, etc.).
• Build partnerships with industry associations, consulting firms, and academic institutions.
• Enhance D4s social media presence across LinkedIn, Google, and industry forums.

Analytics & Reporting

• Track ROI of marketing campaigns, lead conversion rates, and engagement metrics.
• Provide dashboards and insights to leadership for continuous improvement.

Preferred candidate profile

• Education: Bachelor’s/Master’s in Marketing, Business, or related field.
• Experience: 4–7 years in B2B marketing, preferably in SaaS, ERP, AI, or Manufacturing Tech.
• Proven ability to build marketing strategies and manage budgets.
• Strong knowledge of digital marketing, CRM, and lead generation tools.
• Excellent written and verbal communication skills.
• Comfortable in startup/scale-up environments with end-to-end ownership.