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Aster DM Healthcare
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Marketing Executive CRM

Marketing Executive CRM

Aster DM Healthcare

3 - 6 years

3 - 4 Lacs

gurugram bengaluru

Posted:-1 days ago| Platform:

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Skills Required

google analytics typo3 webflow wordpress php api integration website hosting web performance optimization version control cdn tailwind css3 ui/ux awareness jquery minification git caching search console html5 javascript mysql sitecore bootstrap seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

Company:

Location:

Role Overview:

Executive – Marketing

The ideal candidate will leverage analytics and CRM tools to enhance customer journeys, improve ROI, and support overall business growth.

Key Responsibilities:

Plan, execute, and optimize digital campaigns across Google Ads, Display, Programmatic, SEO, and Email Marketing.
Monitor and analyze performance through Google Analytics 4, Google Tag Manager, and Looker Studio dashboards.
Manage CRM platforms (Salesforce, HubSpot, Zoho, or Microsoft Dynamics) for lead tracking, segmentation, and automation.
Design and implement marketing automation workflows (drip campaigns, nurturing, retargeting).
Conduct A/B testing, CRO, and funnel analysis to maximize conversions.
Integrate campaigns with CRM for accurate attribution, lead scoring, and sales pipeline visibility.
Deliver timely performance reports and actionable insights to management.
Ensure compliance with GDPR/data privacy regulations.

Requirements:

4–6 years of experience in digital marketing with a focus on performance and CRM.
Proficiency in Google Analytics 4, Google Tag Manager, and dashboard reporting.
Hands-on experience with CRM and automation tools (Salesforce, HubSpot, Marketo, Zoho, etc.).
Proven success in SEM, SEO, Display Ads, and Email Marketing.
Strong analytical and data-driven decision-making skills.
Ability to manage multiple campaigns and optimize budgets for ROI.

Preferred Qualifications:

Google Analytics, Google Ads, or HubSpot CRM certifications.
Knowledge of SQL, Power BI, or Tableau for advanced analytics.
Industry experience in healthcare, e-commerce, or B2C preferred.

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