Marketing Executive

Marketing Specialist About Us: Cameo Corporate Services Pvt Ltd, is a BPO with operations based in Chennai, India and Tampa, Florida. Cameo is a leading process operations company serving clients in the Publishing, Finance, Telecommunication, and Medical industries. Established in the early 90s, Cameo employs over 2500 employees across its offices in India, Africa, and the US. Job Summary: We are seeking a dynamic and results-driven Marketing Specialist to join our e-publishing team. The ideal candidate will have a deep interest in the digital publishing industry and a proven track record of developing and implementing effective marketing strategies. The Marketing Specialist will play a key role in promoting our E-publishing services, engaging with our target audience, and driving overall brand awareness. Responsibilities: Collaborate with the head of marketing and communications/ operations to understand the unique selling points of the division and incorporate them into marketing materials. Create compelling and engaging content for digital marketing campaigns, including social media, email newsletters and online advertising. Develop and execute comprehensive marketing strategies to promote our e-publishing services across various digital platforms like LinkedIn, Instagram, Facebook, Google and our website. Manage social media channels to increase brand visibility, engage with the audience to drive traffic towards Cameos publishing services. Utilize SEO strategies to optimize online content and improve search engine rankings. Analyze key performance indicators (KPIs) and marketing metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvements. Coordinate with external partners, influencers, and industry stakeholders to enhance our reach. Monitor industry trends and competitor activities to identify opportunities for growth and differentiation. Plan and execute online events, promotions, and other marketing initiatives to boost customer acquisition and retention. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience in digital marketing. Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and SEO. Excellent written and verbal communication skills, with the ability to create compelling and persuasive marketing content. Familiarity with analytics tools to measure and analyse marketing performance. Creative thinking and the ability to generate innovative marketing ideas. Proficiency in marketing software and tools. Ability to work both independently and collaboratively in a fast-paced environment. Strong organizational and project management skills. Preferred Qualifications: Experience with marketing. Knowledge of e-publishing platforms and trends. This Marketing Specialist position presents an exciting opportunity to contribute to the growth and success of our e-publishing division at Cameo. If you are a strategic thinker with a passion for digital marketing in the publishing sector, we invite you to apply and be part of our dynamic team. HR Contact: Logetha - 7200198309