Job
Description
Role Summary: We are looking for a proactive, field-oriented Offline Marketing Executive to generate high-quality leads through door-to-door marketing and physical outreach across targeted commercial and business zones. The candidate will play a key role in expanding our network of local players, brands, corporates, and investors for real estate leasing, sales, franchises, investment, and collaboration deals. Key Responsibilities (KRAs) 1. Offline Lead Generation * Visit local markets, business clusters, corporates, and properties for direct outreach. * Conduct door-to-door marketing and field activation for property-related opportunities. 2. Business Development * Identify and initiate contact with local brands, investors, shop owners, and corporates. * Present company services and convert interest into warm leads for internal teams. 3. Brand & Service Promotion * Distribute marketing collaterals such as flyers, brochures, and service profiles. * Clearly communicate offerings related to leasing, sale, franchise, collaboration, and investment. 4. Territory Planning * Strategically plan and cover commercial areas, upcoming developments. * Track and maintain structured territory visits and follow-up calendar. 5. Market Research * Gather information on market demand, vacant properties, business expansion needs, and competitor activities. 6. Reporting * Submit daily/weekly lead reports, field visit logs, and territory updates. * Maintain and update CRM or internal lead management tools regularly. 7. Coordination * Work closely with the Sr management to pass qualified leads and follow up on outcomes. Key Performance Indicators (KPIs) KPI Target / Frequency Qualified leads generated per week 10–15 Field visits/meetings per day 15-25 New local businesses contacted monthly 50+ Marketing collaterals distributed per week 300–500 Weekly market insight reports submitted 1 Lead-to-meeting conversion ratio 20–30% Follow-up adherence 90%+ Area/turf coverage As per monthly plan Desired Profile: * Minimum 1–3 years of experience in field marketing, real estate, or retail B2B outreach. * Strong communication & interpersonal skills. * Comfortable with door-to-door and on-ground activation. * Self-driven with good local knowledge of commercial hotspots and business areas. The executive will target and explore opportunities across diverse sectors. Job Type: फ़ुल-टाइम Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person
