Marketing Executive

Ace Recruitment Placement Consultants

4 - 8 years

7 - 9 Lacs

Hyderabad Chennai Bengaluru

Posted:4 days ago| Platform:

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Skills Required

Promotions Campaigns communication Events Marketing Campaigns Brand Awareness Branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Market Intelligence

Build robust market intelligence targeting current and new entry areas and covering insights on; size/growth rate/competitive dynamics/barriers to entry etc. via local insights from BDM team as well through professional research agencies.
Responsible for brand management.
Create, edit and distribute all marketing materials in line with specific marketing plans.

Brand Development Communication

Develop & roll out targeted campaigns in order to further highlight Borlaug advantages and generate interest/recruit the right customer profile.
Collaborate with external agency partners to develop mobile and on-site exhibition solutions, along with supporting materials such as promotional literature.
Customer Protocol & Customer Events. Develop initiatives for customers to build longer term relationships.

Brand Management – Retail

Developing short & long-term strategies for the Borlaug brand including pack design, in-market support activities and media campaigns.
Define long-term marketing and business objectives based on consumer trends, category projections, market share growth, and volume/value realization targets.
Coordinate & synergies marketing plans in tandem with sales and distribution team to ensure harmonized activity calendar.
Manage & monitor allocated marketing budgets across ensure that spending is within the approved budget & in line with sales achievements.

Internal Marketing & Communications

Management & co-ordination of internal communication in Borlaug.
Management & execution of internal events e.g. Offsites, working closely with HR to build employee engagement support activities.

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