Marketing Communications (Marcom) Manager

Job Title: Marketing Communications (Marcom) Manager

Location: Pune, IndiaJob Type: Full-timeExperience Level: 10-15 years Job Summary:We are seeking a dynamic and experienced Marketing Communications (Marcom) Manager with 10-15 years of experience to lead and execute integrated marketing strategies that drive brand awareness, engagement, and business growth. The ideal candidate will be a strategic thinker with a proven track record in developing and implementing multi-channel marketing campaigns, corporate branding, content strategy, and public relations. Key Responsibilities:Strategic Marketing & Branding:Develop and implement a comprehensive marketing communications strategy aligned with business goals.Oversee brand positioning, messaging, and corporate identity to ensure consistency across all channels.Manage global and regional marketing initiatives to enhance brand visibility and market penetration.Content & Digital Marketing:Lead the development of compelling content, including press releases, blogs, whitepapers, case studies, and social media campaigns.Oversee website content, SEO, and digital marketing efforts to enhance online presence and lead generation.Manage email marketing, automation, and CRM strategies to nurture leads and drive conversions.Public Relations & Media Management:Develop and maintain strong media relationships to secure press coverage and enhance brand reputation.Oversee crisis communication strategies and corporate communications.Act as the company spokesperson when required.Event Management & Stakeholder Engagement:Plan and execute industry events, trade shows, webinars, and sponsorships to enhance brand exposure.Work closely with internal stakeholders, including product, sales, and leadership teams, to align marketing initiatives.Manage agency partnerships, freelancers, and external vendors to execute marketing programs effectively.Market Research & Performance Analysis:Conduct market research to identify industry trends, competitive positioning, and customer insights.Define and track key performance indicators (KPIs) to measure the success of marketing campaigns.Utilize data-driven decision-making to optimize marketing strategies and improve ROI. Qualifications & Skills:Bachelor's or Masters degree in Marketing, Communications, Business, or a related field.10-15 years of experience in marketing communications, brand management, or corporate communications.Strong expertise in digital marketing, content strategy, and public relations.Proven ability to develop and execute integrated marketing campaigns across multiple channels.Excellent written and verbal communication skills with a strong creative flair.Experience with marketing automation tools, CRM systems, and analytics platforms.Strong project management skills with the ability to handle multiple projects simultaneously.Leadership experience with the ability to mentor and manage a team.