Marketing & Communications Lead

The purpose of this role is to facilitate Dentsu/brands communication strategy. The ideal candidate will have experience in content writing and a strong portfolio showcasing diverse writing styles. Key responsibilities include creating high-quality content for various platforms, conducting thorough research, optimizing content for SEO, and developing thought leadership pieces. The role requires excellent writing, editing, and proofreading skills, along with strong research abilities, and a genuine love for writing. Collaboration with cross-functional teams and contributing to content strategy are key aspects of this position.

Key Responsibilities

• Manage overall marketing of Merkle s insights and analytics practice area for the Americas region, by ideating, creating and updating marketing collaterals across channels.
• Achieve business goals by planning and executing lead generation or account-based marketing campaigns, as well as support with any pre-sales marketing collaterals.
• Lead sales enablement projects by ideating, planning and collaborating with Merkle s leadership, sales, delivery or corporate services teams, as well as Merkle s marketing team.
• Ensure all marketing deliverables and experiences meet the messaging, audience, and goals set by the team.

Additional responsilbilities:

• Content Creation:

  Develop and produce high-quality content for various platforms, including blogs, social media, and other marketing materials.

• Storytelling:

  Collect and curate proof points that support the brand narrative. This includes staying on top of new work that we can leverage to tell our story at the highest level.

• Thought Leadership:

  Develop thought leadership content that positions dentsu / brands as a leader in the industry.

• Research trend analysis:

  Conduct thorough research on industry-related trends and topics to generate original and insightful content.

• Collaboration:

  Work closely with the business, design, and marketing teams to create cohesive and compelling assets.

• Content Strategy:

  Contribute to the development and execution of content calendar strategies that align with business goals.

• Events:

  Liaise with business, marketing and operations team to deliver superior event experiences to our audience across the globe

• Awards:

  Identify and curate award winning submissions that positions dentsu/brands as a leader among talent in India.

Key Requirements

Qualification: MBA or Masters in Marketing Communications

Experience: 5 - 8 years experience

What are we looking for

• Exceptional written and verbal communication skills
• Well-organized and ability to work in a fast-paced environment
• Detailed orientated with a high standard for delivering engaging content
• Result-oriented with an aptitude for problem-solving and structured thinking
• Strong proficiency in MS Office
• Project planning and campaign management experience