Job Description

The ideal candidate will be a creative and analytical thinker They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes Responsibilities -: * Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing * Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website * Managing and executing PR Campaigns for the brand * Planning, designing and executing marketing campaigns and events * Planning ATL, BTL and TTL marketing strategies * Managing new product/brand listing and promotion across the internal & external channels * Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy * Managing the social media platforms and the website of the brand * Planning new store opening strategies * Conducting and monitoring market research on the competitors and the F&B industry * Create online and offline marketing contents/copywriting