Marketing & Branding specilaist

Job Title:

Location:

Education:

Job Summary:

Marketing and Branding Specialist

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies to drive brand awareness and lead generation.
• Define the marketing calendar, plan campaigns, and schedule posts across all channels.
• Monitor marketing trends and competitor activities to identify opportunities.

2. Branding & Content Management

• Manage and enhance the company’s brand identity across all platforms.
• Lead content creation including graphics, videos, photos, and written content.
• Ensure consistency in messaging, tone, and visual presentation across all campaigns.

3. Social Media & Digital Marketing

• Plan, create, and manage content for social media platforms (LinkedIn, Instagram, Facebook, etc.).
• Track performance metrics and optimize campaigns for engagement and conversion.
• Manage paid advertising campaigns when required.

4. Team & Project Management

• Manage the marketing department, including external vendors or freelancers for design, video, and content creation.
• Coordinate with internal teams (sales, product, and management) to align marketing efforts with business goals.
• Assign tasks, define timelines, and ensure timely execution of marketing activities.

5. Reporting & Analysis

• Measure and report on the effectiveness of marketing campaigns.
• Maintain marketing budgets and ensure ROI for campaigns.
• Provide insights and recommendations to improve marketing strategies.

Required Skills & Competencies:

• Strong understanding of

  digital marketing, branding, and content strategy

  .
• Proficiency in

  social media management tools

  and marketing platforms.
• Basic design skills for

  photo, video, and graphics content creation

  (Canva, Photoshop, Illustrator, Premiere Pro, etc.).
• Excellent

  written and verbal communication skills

  .
• Ability to

  lead a team

  , manage projects, and coordinate multiple activities.
• Creative, analytical, and results-oriented mindset.

Qualifications & Experience:

• Education:

  MBA or Master’s degree in Marketing, Branding, or a related field.

• Experience:

  1 – 3 years in marketing, branding, or social media management, preferably in a design, tech, or service-oriented company.

What We Offer:

• Opportunity to lead and shape the marketing department.
• Exposure to multi-channel marketing and branding activities.
• Professional growth and career development opportunities.