Marketing Automation and Front-End Development Senior Specialist

As a Marketing Automation & Front-End Developer at Lytx, you will play a crucial role in transforming how fleets operate through data-driven safety and productivity solutions. This hybrid position requires a combination of deep Marketo expertise and front-end development skills to ensure that omni-channel campaigns are technically sound, scalable, and visually engaging. **Role Overview:** In this role, you will have the opportunity to: - Own campaign execution in Marketo, including building and launching emails, segmentation, landing pages, lead lifecycle flows, and nurture programs using dynamic content and advanced automation logic. - Develop custom landing pages and email templates using HTML, CSS, and JavaScript, optimized for responsiveness, performance, and cross-browser compatibility. - Implement and maintain integrations and APIs between Marketo and other MarTech tools to ensure seamless data flow and accurate attribution. - Support database management and audience segmentation efforts, including list imports, event lead processing, and audience segmentation strategies. - Maintain QA and governance for marketing automation workflows, SLAs, and campaign builds to ensure accuracy, compliance, and performance. - Document systems and processes, establish best practices, and lead improvements in marketing automation and campaign operations to enhance productivity. - Manage tag management and cookie consent settings on the corporate website using tools like Google Tag Manager or OneTrust to ensure compliance with global privacy regulations (e.g., GDPR, CCPA). - Serve as the technical partner to marketing stakeholders, translating campaign requirements into scalable, well-documented technical solutions. **Key Responsibilities:** - 57 years of experience in marketing operations, preferably within a B2B SaaS environment. - 3+ years of hands-on experience in Marketo, with Marketo certification strongly preferred. - Proficiency in HTML/CSS for email and landing page development; working knowledge of JavaScript, jQuery, and Velocity scripting. - Experience managing and optimizing campaigns in 6sense or other ABM platforms. - Familiarity with REST APIs and experience setting up integrations between marketing and sales tools (e.g., Salesforce, webinar platforms, ad platforms). - Strong understanding of email best practices, global compliance regulations (CAN-SPAM, GDPR), and deliverability principles. - Detail-oriented mindset with strong QA and troubleshooting skills. - Excellent communication and project management skills, with the ability to collaborate cross-functionally and guide technical decision-making. Lytx, Inc. is committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. Join the team at Lytx and be part of an environment where everyone feels valued, included, and supported to do their best work and share their voices. Together, we help save lives on our roadways.,