Marketing Associate

1 - 5 years

3 - 5 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Execute on-ground marketing activities such as canopy drives, activations, and community campaigns.
  • Plan and manage field events, exhibitions, roadshows, and outreach programs.
  • Collaborate with local institutions, societies (RWAs), and community partners for branding and promotional initiatives.
  • Support the sales/admissions team by generating and qualifying leads through offline channels.
  • Ensure effective execution of ATL & BTL marketing activities in assigned territories.
  • Track campaign performance and share regular reports and insights with the team.

Requirements:

  • 1 - 4 years of experience in field marketing, offline marketing, or field sales (any industry).

  • Strong hands-on experience in ATL & BTL activities; canopy execution experience is mandatory.
  • Confident, energetic, self-motivated, and target-driven mindset.
  • Must own a bike and a smartphone for field coordination and reporting.
  • Excellent communication, interpersonal, and coordination skills.

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