Marketing Associate

We are in the lookout for someone interested in joining the Marketing unit of a tech company working in the fintech lending industry working with clients across the globe. This role provides an opportunity to work closely with experienced marketing professionals, learn about different marketing channels, and actively contribute to the execution of marketing campaigns.

Roles & Responsibilities :-

• Understanding of technologies e.g. Salesforce, AI, AWS etc. and industry knowledge of B2B, IT and Fintech is a plus.
• Create concise, eye-catching, and innovative headlines and body copy through original creativity with minimal use of AI Tools
• Researching and organising facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Promote content on social media
• Ensure all-around consistency (style, fonts, images and tone) maintaining branding guidelines
• Update website content as needed
• Analyse content marketing metrics and makes changes as needed

Skills & Qualification :-

• Any qualification, having keen interest in marketing
• Passout batch 2024/2025
• Should have work experience as a Content Writer, copywriter or similar role, or interest in writing
• Should have work samples of high quality articles around technology done by the individual
• Excellent writing and editing skills in English

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