Market Intelligence Lead

Key Responsibilities

Customer Sentiment Analysis: Lead the collection and analysis of customer sentiment on our platform, identifying strengths, pain points, and opportunities for improvement.

Competitor Analysis: Conduct thorough research on competitor products, understanding their strengths, weaknesses, and market positioning.Market Research: Identify emerging market trends and new product opportunities by analyzing industry reports, customer feedback, and competitor actions.

Team Leadership: Manage and mentor a team of research associates who engage with customers and prospects to gather detailed feedback about our product and competitor offerings.

Data-Driven Insights:

Develop and present actionable insights to product, marketing, and leadership teams, helping to shape product development, feature prioritization, and go-to-market strategies.

Cross-Functional Collaboration: Collaborate closely with product, marketing, sales, and customer success teams to align research efforts with broader company goals.

Reporting: Deliver regular reports and dashboards summarizing key insights and recommendations, ensuring senior management is well-informed of market trends and product sentiment.Process Optimization: Continuously refine research methodologies to improve efficiency and the accuracy of insights.

Bachelor s degree in Business Administration, Operations Management, or a related field; Master s degree preferred.

4+ years of experience in customer insights, market research, or competitive intelligence, preferably within tech or edtech industries.

Leadership: Proven track record of managing a team and delivering on strategic goals.

Analytical Skills: Strong ability to translate raw data into actionable insights. Experience working with data analytics tools and platforms is a plus.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex findings in a clear and concise manner to stakeholders at all levels.

Collaboration: Experience working cross-functionally with product, marketing, and customer success teams.

A strategic thinker with meticulous attention to detail and a robust problem-solving acumen.

Nice to have: Hands-on experience with customer survey platforms and data analytics tools (e.g., Google Analytics, Tableau, Power BI); Experience with CRM and feedback management systems.