Market Data Analytics and Clout/AI Analyst

Accenture

4 - 9 years

16 - 20 Lacs

mumbai

Posted:4 days ago| Platform:

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Skills Required

python data analytics business analysis sql tableau project management data analysis business analytics business development market research machine learning business intelligence peoplesoft hcm product management data visualization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

Key Responsibilities

Data Collection & Analysis
: Gather and analyze data from various sources, including web analytics, social media analytics, marketing automation, and CRM tools.
Market Research
: Conduct market research to identify market trends and customer preferences through customer feedback, market reports, and social media analytics.
Strategy Development
: Develop and implement data-driven strategies to optimize marketing campaigns.
Reporting
: Create reports and presentations to communicate results to stakeholders.

Essential Skills

Proficiency in data analysis tools (e.g., Excel, SQL, Python).
Experience with data visualization tools (e.g., Tableau, Power BI).
Strong understanding of marketing metrics and customer behavior.
Familiarity with digital marketing tools (e.g., Google Analytics, CRM platforms).

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