Marchandiser

Job description

Role Overview: The Digital Marketing Manager focuses on branding, lead generation, lead conversion, marketing, and maintaining the website’s content. This role also includes SEO and ensuring the website functions correctly.

Responsibilities:

Branding:

• Develop and maintain the company's brand image.
• Create and update brand guidelines.
• Ensure all materials reflect the company's branding.

Lead Generation:

• Develop and implement strategies for attracting new leads.
• Manage and optimize online and offline advertising campaigns.
• Track and analyze lead generation metrics.

Lead Conversion:

• Implement and monitor lead nurturing campaigns.
• Optimize the sales funnel for higher conversion rates.
• Work with the sales team to ensure smooth lead handover.

Marketing:

• Develop and execute marketing campaigns.
• Manage social media accounts and content.
• Analyze marketing campaign performance and adjust strategies accordingly.

Website Content Management:

• Determine which products and banners should be uploaded.
• Remove underperforming products from the website.
• Ensure website content is up-to-date and relevant.

SEO:

• Conduct regular SEO audits and implement recommendations.
• Optimize website content for search engines.
• Monitor and report on SEO performance.

Functionality:

• Ensure all website functions (forms, payment gateways, etc.) are working properly.
• Identify and implement necessary website upgrades.
• Monitor website performance and resolve any technical issues.

Qualifications

• Bachelor's degree
• Experience in marketing or related field
• Strong creative, analytical and communication skills
• Proficient in Microsoft Office

.Do you currently reside in Jaipur?

• Ideal answer: Yes

How many years of experience do you have in the jewellery industry?

• Ideal answer: 3

Have you ever worked in the jeweller industry?

Ideal answer: Yes

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person