Manager/Senior Manager_Brand Marketing_Real Estate

Role Overview: You will be responsible for developing and executing brand marketing strategies for residential projects. Your role will involve planning and overseeing integrated campaigns across various channels such as ATL, BTL, digital, and experiential. Collaboration with sales, design, and customer relations teams to ensure alignment of brand messaging will be a key aspect of your job. Additionally, you will manage creative agencies, media partners, and vendors to create high-impact campaigns. Enhancing the digital presence through performance marketing, social media, and influencer tie-ups will be part of your responsibilities. Monitoring customer insights, competitor activities, and market trends to refine brand positioning will also be crucial. Ensuring consistency in brand voice, design, and storytelling across all touchpoints and organizing events, launches, and activations for project branding and customer engagement will be part of your day-to-day tasks. Driving ROI-focused marketing initiatives and tracking effectiveness with measurable KPIs will also be a key responsibility. Key Responsibilities: - Develop and execute brand marketing strategies for residential projects. - Plan and oversee integrated campaigns (ATL, BTL, digital, and experiential). - Collaborate with sales, design, and customer relations teams to align brand messaging. - Manage creative agencies, media partners, and vendors for high-impact campaigns. - Enhance digital presence through performance marketing, social media, and influencer tie-ups. - Monitor customer insights, competitor activities, and market trends to refine brand positioning. - Ensure consistency in brand voice, design, and storytelling across all touchpoints. - Organize events, launches, and activations for project branding and customer engagement. - Drive ROI-focused marketing initiatives and track effectiveness with measurable KPIs.,