Manager/Deputy Manager-Marketing

Job Overview:

Marketing Manager

1. Market Research & Analysis

• Identify and analyze market trends, customer segments, and competitors in the plastic injection molding industry.
• Develop strategies based on data to tap into new markets or expand in existing ones.
• Monitor customer feedback, market shifts, and material innovations (e.g., bioplastics).

Key Metrics:

• Number of market research reports delivered
• Identification of new niche markets
• Competitive intelligence accuracy

2. Lead Generation & Business Development

• Develop and execute strategies to generate quality leads in key sectors (e.g., automotive, packaging, electronics).
• Collaborate with sales to convert leads into long-term clients.
• Build partnerships with OEMs, Tier 1 suppliers, and product design firms.

Key Metrics:

• Number of qualified leads generated
• Conversion rate of leads to customers
• Revenue from new accounts

3. Branding & Product Positioning

• Enhance the companys brand visibility in industry-specific channels (trade shows, directories, online).
• Position the company as a reliable, high-quality injection molding partner.
• Create product or service differentiation strategies.

Key Metrics:

• Website traffic and engagement
• Social media impressions and growth
• Brand recall or recognition in target segments

4. Digital & Traditional Marketing Execution

• Plan and execute digital campaigns (SEO, PPC, email, LinkedIn, etc.).
• Oversee brochures, catalogs, and trade show presence.
• Coordinate with internal design or external agencies to produce marketing materials.

Key Metrics:

• Campaign ROI
• Increase in inbound inquiries
• Marketing-qualified leads (MQLs)

5. Customer Relationship & Retention Programs

• Develop customer engagement plans to increase satisfaction and retention.
• Use CRM tools to track interactions, history, and account development.
• Conduct regular feedback sessions with top clients.

Key Metrics:

• Repeat order rate
• Customer satisfaction (NPS score)
• Customer lifetime value (CLV)

6. Sales Support & Coordination

• Work closely with the sales and technical teams to prepare proposals, quotations, and presentations.
• Align marketing efforts with sales targets and territory development.
• Provide market insights to support pricing and product strategies.

Key Metrics:

• Number of RFQs supported
• Contribution to sales enablement
• Turnaround time on marketing collateral

7. Product & Application Promotion

• Promote company capabilities such as two-shot molding, over molding, insert molding, etc.
• Highlight specialization in certain resin types or tolerances.

Key Metrics:

• Campaigns targeting specific capabilities
• New applications or use cases acquired
• Product demo or sample request rate