Job
Description
Ways of working : Mandate 3: In office/field: Employees will need to work from their respective base location/office on all days of the week About the Team: Instamart is building the convenience grocery segment in India. We offer more than 30000 + assortments / products to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Responsibilities Include: Conceptualize, define, and execute the end-to-end customer journey for core categories and flagship campaigns. Partner across Category Management, Product Management, Merchandising Operations, Brand and Central Merchandising teams to take relevant inputs ahead of time and develop the overall consumer journey Own the creative briefs that go to the Design teams and own the nal quality of all the visual and copy elements in the consumer journey. Prepare a detailed execution plan with clear roles and responsibilities assigned to each of the above teams and ensure delivery against committed timelines Relentlessly drive improvements to the consumer experience through the development and execution of strategic and creative ideas Analyze business metrics and related data as well as direct consumer feedback to identify opportunities to improve the customer experience of campaigns. Implement continuous improvements. Communicate ndings and results with senior leaders throughout Swiggy. Own and drive effective GTM plans for new product releases and initiatives on storefront . Strong analytical collaborations with research and insight mining of Data Desired Candidate: The ideal candidate is innovative, enthusiastic, and customer-focused with great judgment, creative problem-solving skills, and ability to lead team members as well as work with a large number of cross-functional stakeholders. This person will have demonstrated skill with technical tools processes through app management, digital marketing, advanced data analysis or other relevant merchandising experience. He/she has to be passionate, organized, and comfortable managing multiple cross-functional projects at once Effective oral and written communication skills with the ability to tailor communication style based on the audience Evidence of strive for excellence and a bias for action when time is tight and stakes are high A belief that consumers come first. Understanding of brand marketing, online consumer behavior, ecommerce / quick commerce product development. Comfort in working in a high-growth and high-performance team with a fast pace. Mandatory Experience Prior experience: MBA and at least 3-6 years in: Sell side, Digital Marketing, Category Marketing, E-commerce Marketing, Performance Marketing, Search Marketing Merchandising. Has done some research/insight mining. Experience in SQL, Java, etc. "We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"
