Manager- Paid Media

Experience Required:

AGENCY EXPERIENCE IS A MUST.

About the Role:

strategic and data-driven Senior Manager Paid Media

Google Ads, Meta (Facebook/Instagram)

Key Responsibilities:

• Design and execute full-funnel paid media strategies

  for the university’s undergraduate, postgraduate, and online programs.

• Plan, manage, and optimize PPC campaigns

  across Google, Meta, and YouTube to meet key metrics such as

  CPL, CPA, and ROI

  .

• Collaborate with the admissions and marketing teams

  to align digital campaigns with enrollment targets and academic calendars.

• Analyze and interpret campaign data

  , providing actionable insights to improve lead quality and conversion rates.

• Oversee media budgets

  , ensuring efficient allocation and maximum ROI across platforms.

• Lead and mentor a small team

  of paid media specialists, ensuring campaign excellence and professional growth.
• Work closely with

  creative and content teams

  to develop impactful ad messaging tailored to student and parent audiences.

• Monitor market trends

  and competitor activity to identify new opportunities for growth and innovation.

Skills & Qualifications:

• 5–8 years

  of hands-on experience in

  performance marketing

  , ideally within the

  university or EdTech space

  .
• Proven track record of managing

  student acquisition campaigns

  across

  Google Ads, Meta Ads

  , and

  YouTube

  .
• Strong understanding of the

  student decision-making journey

  , from awareness to enrollment.
• Expertise in

  campaign optimization, analytics, and conversion tracking

  (Google Analytics, Tag Manager, etc.).
• Experience in

  budget management

  and

  data-driven decision-making

  .
• Excellent

  analytical, leadership, and communication skills

  .
• Bachelor’s degree in Marketing, Business, or related field; certifications in Google Ads and Meta are an advantage.

Why Join Us:

• Be part of a forward-thinking marketing team driving

  university growth and enrollment impact

  .
• Lead digital innovation in higher education marketing.
• Work in a collaborative, mission-driven environment that values creativity, data, and results.