Manager - Marketing

This position requires you to strategize, execute, and control marketing activities at the center. Your responsibilities include developing and maintaining relationships with developers and agencies to enhance customer experience and create buzz in the market. By doing so, you will ensure the center's performance in terms of mall consumption and footfalls. You will be expected to prepare quarterly/half-yearly/annual marketing calendars based on region, conceptualize and execute plans to increase footfall and revenue in the entertainment section through corporate tie-ups. Additionally, you will be overall responsible for driving corporate sales and bulk bookings of the entertainment category at the center. Your role will involve internal communication through interactions with retailers via newsletters and employee mailers. External communication activities will include newspaper campaigns, radio campaigns, outdoor campaigns, and BTL activations. You will also be responsible for creating a PR strategy to achieve stated objectives and managing PR agencies. Collaborating with retailers during events and activations at the mall to increase trading density and sales will be crucial. Ensuring adherence to the annual marketing budget and increasing interaction on the digital space, including Facebook marketing, are also part of the job requirements. The ideal candidate should have at least 5 years of experience in marketing and ATL/BTL, brand marketing, digital marketing, and a background in malls. A candidate with an MBA degree will be preferred for this full-time position.,