Manager Marketing - Channel Marketing

Forward Group

5 - 10 years

7 - 12 Lacs

mumbai

Posted:None| Platform:

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Skills Required

life insurance campaign design marketing collaterals marketing campaigns marketing communication communication design

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Responsible for strategizing, planning, and executing marketing initiatives across channels (BANCA, Agency, Direct & Digital), ensuring impactful product launches, effective sales enablement, and high-quality production delivery.
Strategic & Planning - Create and implement annual/quarterly channel marketing calendars aligned with business goals.
Drive marketing campaigns in collaboration with Distribution Heads, KAMs, and Partner teams.
Review campaign performance monthly and recommend necessary optimizations.
Lead go-to-market strategies for product launches.
Creative & Communication - Develop effective marketing collaterals (sales tools, contests, AVs, launch decks).
Ensure adherence to brand and IRDAI guidelines
Translate product features into simple, persuasive communication.
Manage briefs from sales teams for new/existing products or relationships.
Execution & Production - Execute all marketing initiatives as per the calendar.
Deliver collaterals to sales teams on time.
Plan and run co-branded campaigns with bank partners.
Oversee production of collaterals, mementoes, event branding, etc.
Liaise with vendors for printing, fabrication, and ensure quality and timely delivery.

Preferred candidate profile

Must be Post Graduate with 5+ years' experience in Channel Marketing Strategy from preferably Life Insurance Industry.

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