Manager - Marketing

Job Description

Performance Marketing : - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross - functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data- driven decision - making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data - driven insights for optimization. Branding JD : - Develop and implement brand strategies aligning with Aliens Group's vision. - Oversee consistent brand representation across all channels: digital, print, social media, events, and interactions. - Conduct market research for insights into customer preferences and competitor analysis. - Collaborate with Marketing and Creative teams to create compelling content and design assets. - Lead impactful marketing campaigns for new and existing projects, maximizing visibility. - Analyze marketing effectiveness for data - driven optimization of future strategies. - Monitor brand sentiment and respond promptly to maintain a positive image. - Build and maintain relationships with media partners, influencers, and industry stakeholders. - Manage the brand budget for cost - effective execution of marketing activities. - Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market. Desired Profile : - MBA/PGDM - Marketing from Top NIRF Ranked campus (IIM, IIT, NIT) - Proven experience as a Marketing Specialist preferably from real estate - Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting