What s in it for YOU
- SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
- Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
- Dynamic, Inclusive and Diverse team culture
- Gender Neutral Policy
- Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
- Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Maximize sales inflow at the E-apply website through effective use of digital media , Manage Digital Partners & ensure optimum conversion levels.
Role Accountability
- Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc. )
- Manage allocated digital channels, creative agencies and partners such as online financial marketplaces, aggregators, and/or affiliates
- Drive new card application volume through e-apply channel by effectively leveraging digital media
- Drive new partner onboarding for higher application volumes, including conducting ongoing commercial negotiations with them
- Work with partners to improve quality of applications to increase approval rates & new account conversions
- Manage Digital campaign budgets and schedules to ensure CoA is within approved limits
- Optimize display creatives for affiliates
- Maintain daily account analytics with Partners
- Explore and implement industry best practices and leading trends in digital marketing within SBI Card
- Identify and incorporate relevant tools / technology solutions to build efficiencies in organic and digital campaign efforts.
Measures of Success
- Online campaign management & Web analytics
- New Account (Digital) Acquisition
- Partner Management, Stake Holder coordination and management
- Cost of Acquisition
- Technology Integration & Monitoring
Technical Skills / Experience / Certifications
- In-depth understanding of the Digital Medium - Email, Social, SEO/SEM, Display, Remarketing
- Broad understanding of technology behind digital marketing
- Knowledge of commercials involved in digital media buying
- Hands-on experience in implementing digital marketing initiatives
Competencies critical to the role
- Customer Orientation
- Analytical Ability
- Data Interpretation
- Verbal & Written Communication
Qualification
MBA or Relevant Post Graduation
Preferred Industry
Digital Marketing Agencies / E-commerce / Banking / Financial Services / Telecom
