Manager - Digital & Demand Generation

About the Role

pipeline-driven Event Marketing Manager

strategic pipeline creation role

What's in It for You:

• Pipeline Accountability:

  Deliver SQLs and influenced opportunities from every event.

• Cross-Functional Alignment:

  Partner with Sales, SDRs, and RevOps to make events part of active pursuits.

• Strategic Autonomy:

  Own event planning, execution, and ROI reporting end-to-end.

• Continuous Learning:

  Build playbooks and improve conversion rates with every event.

Your Key Responsibilities:

Event Selection & Alignment

• Identify ICP-rich forums where Coditas presence accelerates deal conversations.
• Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.
• Build business cases that connect event investments directly to pipeline outcomes.

Pre-Event Preparation

• Generate account-based prospect lists and outreach cadences for SDRs and AEs.
• Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
• Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.

Onsite Execution

• Ensure all attendee data is captured and synced to CRM in real time.
• Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
• Facilitate roundtables, panels, and 1:1 meetings with ICP executives.

Post-Event Follow-Up

• Score, clean, and route leads to SDRs for immediate follow-up.
• Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
• Deliver ROI reports mapping event leads to pipeline stages (MQL ? SQL ? Opp ? Win).

Playbooks & Continuous Improvement

• Create and update playbooks for flagship, partner, and third-party events.
• Document learning logs to refine event strategies and improve SQL conversion.
• Maintain dashboards showing event-to-pipeline contributions for leadership reviews.

You Will Thrive in This Role If You Are:

• A

  results-driven event marketer

  who views

  events as pipeline assets

  , not branding moments.
• Comfortable working closely with Sales and SDRs to

  drive meeting bookings and conversions

  .
• Skilled at

  event operations with strong follow-up discipline

  and ROI focus.

• Data-driven, detail-oriented

  , and motivated to prove impact with events.

Desired Background

• 915 years of experience in

  event marketing, demand generation, or ABM roles

  in IT services, consulting, or B2B tech.
• Proven track record of running events that delivered

  SQLs, pipeline contribution, and ACV influence.

• Hands-on

  expertise with CRM

  for lead capture and attribution.
• Strong collaboration skills across

  Sales, SDRs, Marketing, and RevOps.

• Experience building

  ROI-focused event strategies

  with measurable outcomes.

Bonus Skills

• Experience managing events in international markets (North America).
• Strong vendor and sponsorship negotiation capabilities.

Compensation & Benefits

• Competitive base salary with performance-linked incentives
• Career growth tied to measurable pipeline contribution
• Learning & development budget for continuous upskilling
• Flexible working, culture of trust, and collaboration

Company Introduction:

JPMorgan Chase, HDFC, and Symantec.

GenAI-native company

turning events into revenue impact